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About Us

We are a global holding company of outdoor brands including Huffy, Niner Bikes, Batch Bicycles, Royce Union, Buzz E-Bikes and Allite, Inc.  Our brands ship more than 5 million bicycles annually to thousands of retail locations throughout the U.S. and more than 30 countries.  Our products are known for durability, innovation, comfort and style for every member of the family. 

Innovation at every turn 

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With more than 125 years of industry-leading innovation, we are driven by the continuous pursuit to provide the best products possible and make a positive impact in communities where we live and work.

Our Team

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Our diverse, global team of motivated, problem-solving people enable our brands to connect and our products to delight our users every day.

Our Community

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We believe in contributing to the world around us.  See how we make an impact on our local communities.